NYIKO shines on “Glow” - (7/17/20)
NYIKO, photo by Niles Gregory
NYIKO shares their latest single “Glow,” available 7/17 on Digital Formats via Trailing Twelve Records.
Since the start of 2020, NYIKO has released a wildly eclectic remix EP along with two meticulously crafted synth-pop singles, “Like The Movies” and “Keeping Me Alive.” Today, we are presented with a new hue from NYIKO’s ever-growing pallet. Their latest single “Glow” is a buoyant exercise in self-confidence and inner-beauty, laced with shimmering synth textures and intoxicating guitar motifs.
While many of NYIKO’s previous releases explore the melancholy and tribulations of romance, “Glow” aims a focus at the gleeful enthusiasm of courtship. According to NYIKO, the song was influenced by a party they attended after recently moving to Los Angeles. “I remember walking inside and just being stunned by the number of modelesque people in attendance. It felt like the set for a fashion ad. Later I was recounting the night and that’s when the first line of the song came to me [I walked into this room and fell in love a hundred times}.” NYIKO then channeled their propensity for dance and to help build the narrative around the rest of the song. “I’m certainly one to dance at a party in an effort to entertain, so I wanted to focus on that,” he explains. While the message is self-assured and can easily serve as an anthem for the peacocking bunch, the song is also a celebration of inner-beauty. NYIKO belts out “turn the lights off / I illuminate the room / I’m going to glow for you,” suggesting that their ‘glow’ is not something that has to be seen in order to be observed.
“Glow” is a robust and enthralling cut of larger-than-life synth-pop. NYIKO adds, “For me, the song is about being confident and letting your best self shine through.”
“Glow” is out July 17th via Trailing Twelve.
Take a listen to “Glow” below.
Written, Recorded, Performed, and Mixed by Nyiko Beguin, Trailing Twelve (ASCAP)
Mastered By Steve Kitch at Audiomaster UK
© & ℗ 2020 Trailing Twelve Records. All Rights Reserved. Unauthorized Copying, Reproduction, Hiring, Lending, Public Performance, And Broadcasting Strictly Prohibited.
NYIKO - Glow
TTRS-033
Released 17 July 2020
Length: 03:25
BIO
NYIKO
NYIKO (“nee-koh”) is an American singer, songwriter, record producer, label owner, visual artist, and actor based out of Los Angeles, California. They have released synth-pop, new wave, post-punk, and hip-hop projects with Disney, Amazon, Sony/ATV, Heard Well, Trailing Twelve, and more.