(Music Video) Alesia Lani Knows Her Worth with “I Don’t Mind”
(13 April 2022)

Alesia Lani releases her new single and music video “I Don’t Mind,” available April 13th on Digital Formats via Trailing Twelve Records.

Texas-based soul songstress Alesia Lani shares her genre-bending retro gem “I Don’t Mind” and accompanying music video set for digital release on April 13th through Los Angeles-based Trailing Twelve Records.

After releasing her dynamic With Love mixtape and follow-up singles “What You Know About It” and “IDFWU,” Lani returns with the powerful soul-funk hybrid of “I Don’t Mind.” Utilizing a confident rhythmic strut, syrupy bassline, and nimble guitar plucking, producer QB Smith creates a groove-laden atmosphere that conjures up images of Cadillac Coupe deVilles, bell bottoms, and all the various accouterments of the 1970s. The steady pace of the production sets the stage for the spotlight to shine on Lani’s gifted vocal performance. Lani takes special care to flex her dazzling vocal muscles, shapeshifting between raspy choral shouts, bouncy hip-hop flows, soulful vocal runs, and endearing spoken word.

The songwriting on “I Don’t Mind” is direct and conversational, exploring romantic flirtation [I see it in your eyes you've been waiting / Tryin’ to find the nerve, just say it] and the desire to move beyond small talk [I really don't do all that fake shit/ So let's go let's skip all the basics]. Lani shares the experience that spurred the writing of “I Don’t Mind” below.

The lyrics came so organically. When I heard that bassline it gripped my soul. I told my producer, Q, “I hope you didn't give this to anyone, cause this is all me”. The production is so funky, sassy, strong, yet has a smooth-ass groove you can ride to. I just followed the lead & rode the wave of the song.

After finishing the song at Studio 601 in Austin, TX, Lani decided to take the project to Los Angeles and fulfill her vision for the music video. Directed by Seven the Shooter, the music video follows Lani on and off set in various 1970s-inspired locations. Instead of solely focusing on the filmed performances, we get glimpses behind the scenes - the hair & make-up artists, lighting equipment, photographers, and crew members. The choice to highlight both the on-set and behind-the-camera action can be seen as a commentary on how we view entertainment versus reality.

“I Don’t Mind” blends seductive funk, flirtatious soul, and enthralling vocals to support a message of knowing one’s worth and seizing the moment. The accompanying music video provides appropriately retro imagery that serves to showcase Alesia Lani’s charismatic and dynamic performance.

“I Don’t Mind” is out April 13th, 2022 on Digital Formats via Trailing Twelve.

Watch the music video for “I Don’t Mind” below.

TOUR DATES:

March 18th - SXSW: South by Southwest 2022 at The Cathedral ATX, Austin, TX
March 30th - W Hotel Living Room, Austin, TX
May 14th - The Venue ATX, Austin, TX
June 23rd - Rockwood Music Hall, New York, NY

Performed by Alesia Lani
Written by Alesia Lani, Quinntin Brooks Smith, and Tony Donald
Produced by QB Smith
Guitars by Kyle Bolden
Mixed by Michael Ingber and Eric Harrison at Studio 601 in Austin, TX

Music Video Credits
Created at The Billy Studio in Downtown Los Angeles
Shot by Seven the Shooter
Special thanks to Alex Heard, Paige Yates, Charlie Noirr, Kyle Bolden, Tony Donald, BLCKNOISE, Angela Garza, the Billy Studio.

Press Contact: trailingtwelve@gmail.com

TTRS-054
© & ℗ 2022 Trailing Twelve Records. All Rights Reserved. Unauthorized Copying, Reproduction, Hiring, Lending, Public Performance, And Broadcasting Strictly Prohibited.

ALESIA LANI - I Don’t Mind
TTRS-054
Releases 13 April 2022
Length: 2:41

Socials: linktree / spotify / instagram / facebook / twitter / tiktok

BIO

Alesia Lani was born in the Midwest and raised in Austin, Texas. At an early age, she discovered her natural talents in writing, rhyming and poetry. Soon after she was performing in talent shows and by Junior High School she knew that she wanted to become a professional singer.

In 2020, Lani came out with her mixtape “With Love,” along with follow-up singles “What You Know About It” and “IDFWU.”

Lani brings a blue-collar work ethic to her career and is known for delivering elite live performances made for primetime. Performing at SXSW, Toronto's Indie Week Fest, Austin City Limits, & Jai Thep, Lani has received accolades from NPR, KUTX, and the Austin Chronicle.

Lani has won two Austin Hip-Hop Awards for “Best R&B Artist” and has been in the top ten for “Best Female Vocalist” of the Austin Music Awards. She continues to propel forward and touch listeners with her vocal and lyrical talents all while remaining authentic, vulnerable, and true to herself in her music.

ACCOLADES FOR ALESIA LANI

KUTX 2022 Black History Month Profile

“Best R&B Artist” - 2017 Austin Hip Hop Awards

"Top Ten Best Female Vocalists" - Austin Music Awards